The hottest market analysis of China's household p

2022-08-14
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Market analysis of China's household paper industry in 2018: the market demand performance is stable, and the market concentration of enterprises urgently needs to be improved

release date: Source: tonghuashun finance and economics browse times: 6807 copyright and disclaimer

core tip: due to its rigid consumption attribute, the market demand of household paper is significantly better than that of other paper types. In FMCG, the pattern is significantly better than that of other categories. On the cost side, the pulp price peaked, which was conducive to the release of cost pressure on household paper enterprises. At present, among the whole paper and paper products, household paper has the fastest growth rate. At the same time, with the upgrading of consumption, China's household paper will continue to increase and the product structure will be gradually adjusted

because of its rigid consumption property, the market demand of household paper is significantly better than that of other kinds of paper. In FMCG, the pattern is significantly better than that of other categories. On the cost side, the pulp price peaked, which was conducive to the release of cost pressure on household paper enterprises. At present, among the whole paper and paper products, household paper has the fastest growth rate. At the same time, with the upgrading of consumption, China's household paper will continue to increase and the product structure will be gradually adjusted

household paper has become the main growth pole of the paper industry

in terms of industry scale, China's household paper market scale was 45.467 billion yuan in 2009, and expanded to 110.633 billion yuan in 2017, with an annual compound growth rate of 11.8%. The growth rate of market scale is greater than that of consumption, which implies the synchronous increase of unit price. At the same time, based on the gap between China's per capita consumption of household paper and developed countries and the help of macroeconomic development to the increase of per capita consumption, the expansion trend of household paper market is expected to continue. "

statistics of the size and growth of China's household paper market in

data source: sorted out by the forward looking Industry Research Institute

according to the data released by Euromonitor, as online traffic becomes more and more expensive, the growth rate of online parts is slower and slower, while other parts remain stable. In 2018, hypermarkets accounted for 14.6% of the sales channels of China's household paper industry, and standard convenience stores accounted for 42.6%, a decrease of 12 percentage points over 2010. The proportion of hypermarket channels decreased by 2.4 percentage points. Therefore, the rapid growth of online channels is mainly due to the squeeze on the channel share of standard convenience stores. In addition, according to the consumption habits of daily paper towels, they are standardized and must be stored for a long time. It is normal and reasonable to hoard them for promotion

statistics on the proportion of sales channels in China's household paper industry in

data source: the forward looking Industry Research Institute sorted out

the demand side performance of China's household paper is stable

household paper is a must consumer product, and the demand side performance is stable. In 2018, the overall demand of the paper industry was weak, and the production and sales of domestic paper and paperboard decreased by 6.2% and 4.2% year-on-year respectively; However, household paper still maintained a steady growth, with the output of 9.7 million tons in 2018, an increase of 1% year-on-year; Consumption was 9.01 million tons, with a year-on-year increase of 1.2%

the above is the use and functional characteristics of the anchor fatigue testing machine introduced by our technicians to you. The statistics of production and sales of household paper in China in 18 years

data source: the forward looking Industry Research Institute sorted out

the domestic household paper industry still has great room for improvement

at the same time, with the development of economy and the improvement of consumption level, the per capita consumption of domestic household paper increased from 2.1kg/person in 2009 to 6.1kg/person in 2017, However, compared with the level of Hong Kong, Taiwan and foreign countries (Taiwan 10kg/person, Japan 16kg/person, Hong Kong 18kg/person, South Korea 20kg/person, the United States 22kg/person, Sweden 24kg/person), there is still much room for improvement

comparison of per capita consumption of household paper between China, Hong Kong, Taiwan and foreign countries

data source: sorted out by the prospective industry research institute

the market competition of household paper in China is fierce

the market competition of household paper is relatively fierce, and the market concentration is relatively low. According to the statistics of zhuochuang information, the total production capacity of the top 52 enterprises with large production capacity in the household paper industry only accounts for 40.44% of the total production capacity of the household paper industry, There are a large number of small capacity below 100000 tons in the industry. From the perspective of production capacity, the International Symposium on advanced molding and material processing technology in the industry (hereinafter referred to as the annual meeting of the society) is an international annual academic conference jointly sponsored by Taiwan Zhongyuan University, Hong Kong University of science and technology, Zhengzhou University and other units. The top four companies are Heng'an paper, Weida paper, Zhongshun jierou and Dongshun paper. Except Zhongshun jierou, the other three companies are not listed

industry leader Heng'an paper industry is a wholly-owned institution of Heng'an international, which is engaged in the production of household paper products. It has well-known trademarks such as "xinxiangyin" and "Anle". It has also rapidly promoted the construction of paper production and processing bases in Chongqing, Hunan, Shandong and other places, with an annual production capacity of more than 1.4 million tons. According to the production capacity data of each company in 2018, Cr4 of the household paper industry is only 24.65%, CR8 and CR10 are only 30.45% and 32.13% respectively

Zhongmei Kejia (600337) announcement analysis of the competitive pattern of China's household paper market

data source: sorted out by forward looking Industry Research Institute

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