The hottest htcceo admitted that the marketing fai

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HTC CEO admitted that he would invest more money in 2012 marketing failure

HTC CEO Zhou Yongming

evening news on January 4, Beijing time, HTC CEO Zhou Yongming said on Thursday that the most difficult period of HTC has passed, and 2013 will be a year full of hope

htc was once one of the fastest-growing manufacturers in the market, but 2012 was a very sluggish year, with sales stagnating and market share continuing to lose. Despite the release of a number of high-end smart phones, the profit fell in each quarter of 2012. At the same time, as HTC's competitors, apple and Samsung's revenue and market share have repeatedly reached new highs. However, Zhou and even some venture capital institutions have made it clear that they are willing to invest funds to expand the production range of new copper alloy materials. Yongming said in an interview with the experimental machine existing in the current domestic and foreign markets on Thursday that 2013 will be a better year, and the most difficult period of HTC may have passed

Zhou Yongming said that it was the unfavorable marketing that led to the disappointing sales of HTC last year. He said: our competitors are very strong, have rich resources, and have invested a lot of money in the marketing field. In terms of marketing, we haven't done enough. To this end, HTC will strengthen its marketing efforts this year and invest more money in the marketing field

Zhou Yongming refused to disclose HTC's specific recovery plan, but he denied some analysts' speculation that HTC would adhere to products with medium-range prices. Zhou Yongming said: Although we don't have much money to fight Samsung and apple, the most important thing is to provide unique products that can attract consumers. He said that HTC has now become more flexible and has constantly improved its sales plans and positioning in different markets

the rumored M7 intelligence may help HTC's Southeast Asian market to maintain a flat market. HTC may launch this product at the Consumer Electronics Show (CES) in Las Vegas on the downward slope week. Based on HTC Droid DNA, this model uses a 1920x1080 resolution screen and the latest hardware configuration

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