Brief introduction to the era of printing "low profit era"
at the 2009 National Printing managers' annual meeting, Mr. Chen Chengwen, chairman and President of Tiger color Group Co., Ltd., took the road of strategic transformation chain as the theme, and made the two blades vertically contact the sample. He vividly described another important change in the business model of Tiger color. The development of Tiger color cultural industry chain has reached 87, and Tiger color cultural stores will expand exponentially in the next three years, It will take more than 5 years to create the most successful chain kingdom of student stationery in China and become the Watsons in the industry
an integrated and low diversified industrial group with printing as the core, which is the definition of Tiger color. In the printing circle, the continuous innovation and development of Tiger color is obvious to all. From the initial simple printing industry to the beer industry, and then to the bold attempt of today's cultural industry, its business chain not only involves the upstream areas of printing such as laser materials, but also extends to the downstream areas of printing. With regard to the transformation of the business model from product manufacturing to consumer retail enterprises, Mr. Chen Chengwen explained that the Tiger color printing company was established in Dongguan in 1989. In 1996, we developed to the downstream and became our own brand. In 1997, while making greeting cards, he was also making stationery. Later, we saw that the market changed too much. We gave up greeting cards and only made stationery. But our market is not very big. Since 2008, we have developed chain stores, and the whole business model has changed. In a few short words, it vividly reproduces the innovation and development of Tiger color. When printing business owners shouted that the printing industry had entered the era of meager profits, Tiger color had already begun to move forward and open up another blue ocean
undoubtedly, the establishment of a number of quality benchmarks and the far-sighted strategic transfer of the brand color group by tiger is a vivid example of enterprise transformation and upgrading. On the topic of enterprise transformation and upgrading, I believe that both enterprise managers and experts and scholars have talked a lot, and their views have basically reached a consensus. Especially since the outbreak of the international financial crisis, transformation and upgrading is the development trend of every processing and manufacturing industry, including the printing industry. What does the printing industry do? Is it manufacturing or service? This confusion, which has been puzzled by enterprise managers at first, has been interpreted under the guidance of the development status of printing enterprises and national macro policies in recent years. If printing is only considered as a pure OEM enterprise, the development path of the enterprise can only be narrower and narrower
the global financial crisis in 2008 has brought a serious impact on China's real economy. Although the printing industry has withstood the test of the financial crisis and achieved adverse growth on the whole, it also highlights the urgency of industrial structure adjustment. We must be soberly aware that the adverse growth of the printing industry makes the nano-sized lignin dispersed in the synthetic rubber matrix interconnected under the national macro-control measures such as maintaining growth and expanding domestic demand, and its backward production capacity and many inherent industrial structural problems have not been fundamentally solved. Especially under the new media surging, the customer market changing rapidly, and the printing media facing more adjustments, it is necessary for the development of the times to vigorously expand the market and speed up the transformation of the printing industry from a passive processing industry to an active service industry
in the "revitalization plan of cultural industry" issued by the State Council, it is proposed that printing and reproduction, cultural creativity, publishing and distribution and other eight industries are listed as key cultural industries for future development, which further defines the strategic position of the printing industry in national economic and social development. It can be said that the development and progress of the times have also endowed the printing industry with more and broader connotations. Wang Yanbin, director of the printing and distribution management department of the General Administration of publishing, defines the printing industry as follows: the modern printing industry is an industry integrating information technology, creative design and processing services. The printing industry chain is extending to two ends, one of which is creative design. One is market service. At the same time, it is emphasized that in the fierce market competition, printing enterprises must adapt to the low-cost sales situation of the new Jinan gold testing machine and take the initiative to make adjustments